|What is the Difference Between Advertising, Marketing and PR?|
For the vast majority, the terms marketing, advertising and public relations (PR) are commonly associated and more often, people get confused with the terms. Although there are similarities (significant engagement) between the three, there are also key differences.
The key difference is their primary focus. Marketing is the promotion of products and services for the purpose of revenue. It is a large umbrella for boosting public awareness that inc...Read More
|What is The Future for Singapore's Art Scene?|
Singapore, a well-established financial hub that is also known for its rigorous education, is more often associated with efficiency rather than creativity in the literal sense. Credit goes to Mr. Lee Kuan Yew, Singapore’s first prime minister’s vision to develop Singapore’s only natural resource, that is its people, Singapore became one of the world’s top trading and financial centers. The basic foundations of education to mold its peopl...Read More
|Preparing for a Stress-Free Holiday!|
The holiday season is around the corner!
Holidays should rejuvenate you and for you to return to work on a high. It shouldn’t stress you and tire you. Taking a break can be critical to your work performance. Unplugging from work and returning with renewed energy can boost your productivity. Avoid worrying about work and falling into the trap of working while on holiday. Here’s how to prepare for a stress-free holiday.
Topic(s): Work Life Balance
|LSBF Salary Negotiation Talk|
How do we negotiate salary after receiving a job offer? What is the best way to negotiate salary? These are daunting thoughts for the uninitiated. Getting a job offer is not easy, and to further discuss such a sensitive topic like salary can be a real challenge! Negotiation is simply facilitating a conversation and backing it up with evidence. Just last week, we gave a talk on the topic of Salary Negotiation to the postgraduate students at the London School o...Read More
Topic(s): Career Advice
|Recruitment Practices Tripartite Standard by TAFEP|
A year ago, we adopted the Tripartite Standard on the Employment of Term Contract Employees by Tripartite Alliance of Fair Employment Practices (TAFEP). In commitment to being a fair and progressive employer, we are excited to announce that we have adopted the Tripartite Standard on Recruitment Practices this year!
The Tripartite Standard on Recruitment Practices was launched in November last year by Second Minister for Manpower, Ms. Josephi...Read More
Topic(s): World News and Insights
|Introducing a New Class of Labour with Industry 4.0|
There is a new shark circling in the waters of Dubai Marina. It is not the shark you were expecting, its name is WasteShark and it hunts pollution in the waters. WasteShark is a waterborne drone that eats up trash instead of living beings. It not only swallows floating waste and filters water but also collects water quality data. Measuring the temperate, air pressure and quality of the water is useful in collecting real-time data, allowing for a dynamic understanding of water quality. Th...Read More
|Delivering Effective Presentations at LSBF|
Is there a set way to deliver presentations effectively? Presentations are carried out in many areas – schools, workplace, events, and many more. We were glad to better equip the students at the London School of Business and Finance (LSBF) for future presentations related to their coursework. Some of LSBF's employees attended the talk too!
There are various factors involved in delivering your presentation to ensure maximum eff...Read More
|Exploring Industrial Transformation 4.0 Asia Pacific 2018|
Yesterday, we headed to the Singapore Expo to explore Industry 4.0 at the Industrial Transformation Asia Pacific event. With ever-advancing technology, it is vital for us to be ‘ready for tomorrow, today.’ We were there to find out what Industry 4.0 is to better serve our clients and understand how these advances will affect the future workforce.
Technology has come so far today, and it is quickly advancing to perform smarter tasks. Take our smartphones for exa...Read More
|Networking at Career Fairs|
Last week we were at the LSBF Career Fair and just yesterday, we were invited to PSB’s Career Fair amongst other reputable firms and sponsors.
Career fairs are a great way for students to connect with their future employers and be a step ahead. Students can have a face-to-face conversation with representatives from companies. Instead of sending out an email to the company and having to wait for a reply, you can ask many questions an...Read More
|Career Fair Preparatory Workshop @ PSB|
Have you ever felt so overwhelmed at a career fair that you just don’t know what to do next? Preparing well before attending a career fair is useful and we were glad to prepare the students at PSB Academy yesterday!
Establishing a connection with the employer (hiring manager or recruiter) is necessary for making yourself memorable to the employer. This is by showcasing your personality and making your skills and qualifications known –...Read More